The Board of Directors of Alat, chaired by Crown Prince Mohammed Bin Salman, has appointed Amit Midha as its Global CEO.

Midha brings a wealth of experience from his global leadership roles, including his recent tenure at Dell Technologies where he was instrumental in driving growth across Asia Pacific and Japan, managing a substantial portfolio across over 40 countries.

Alat is poised to drive significant advancements in the technological sector, leveraging Saudi Arabia’s rapid sectoral growth to bolster investment opportunities.

The company aims to empower the private sector and enhance the commercial landscape through innovative business systems and collaborations with leading international technology firms.

Amit Midha, upon his appointment, outlined Alat’s ambitious mission to transform the electronics and advanced industrials sectors globally.

He emphasized the company’s commitment to creating a sustainable manufacturing hub in the Kingdom, utilizing solar, wind, and green hydrogen energy sources.

Midha stressed the importance of leveraging advanced AI technology and Industry 4.0 best practices to enhance business transformation, sustainability, and operational efficiency, with a holistic approach to sustainability across operations, buildings, logistics, and supply chains.

Alat’s strategy focuses on transforming global industries into a world-class manufacturing hub within Saudi Arabia, aimed at helping global companies reduce emissions and transition towards carbon-zero manufacturing.

The company intends to innovate and transform industries by partnering with leading corporations, committed to clean energy use.

The innovation at Alat spans across several sectors. The Smart Devices sector will see the production of a variety of consumer electronics, including PCs, laptops, smartphones, TVs, and gaming consoles.

In the Smart Appliances sector, Alat will offer a broad range of home and commercial appliances, encompassing everything from vacuum cleaners and microwaves to large-scale appliances for the food service industry.

Alat’s Smart Health sector aims to revolutionize healthcare technology, enhancing personal wellness and patient care with state-of-the-art solutions.

The company will also venture into Smart Buildings, focusing on HVAC systems and escalators, and Advanced Industrials, producing electrification products and heavy equipment.

The Next Gen Infrastructure will include innovative products in robotics and networking, and the semiconductors sector will develop cutting-edge chips for a variety of applications.

Named after the Arabic word for “machines,” Alat’s identity combines traditional Salmani architectural motifs with modern design elements, positioning itself as a forward-thinking brand for the next generation.

Saudi Gazette